Kurban Bayram\u0131’na say\u0131l\u0131 g\u00fcnler kala hem bayram haz\u0131rl\u0131klar\u0131 hem de tatil planlar\u0131n\u0131n etkisiyle e-ticarette hareketlilik ya\u015fan\u0131yor.<\/p>\n\n\n\n
\u0130stanbul<\/p>\n\n\n\n
T\u00fcketiciler g\u0131dadan giyime, k\u00fc\u00e7\u00fck ev aletlerinden seyahat hizmetlerine kadar bir\u00e7ok farkl\u0131 kategoride al\u0131\u015fveri\u015fe y\u00f6nelirken, sekt\u00f6rde sipari\u015f adetleri ve sepet b\u00fcy\u00fckl\u00fcklerinde art\u0131\u015f bekleniyor.<\/p>\n\n\n\n
Elektronik Ticaret \u0130\u015fletmecileri Derne\u011fi (ET\u0130D) Ba\u015fkan\u0131 Hakan \u00c7eviko\u011flu, AA muhabirine yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, Kurban Bayram\u0131 d\u00f6neminin e-ticaret sekt\u00f6r\u00fc a\u00e7\u0131s\u0131ndan y\u0131l\u0131n en hareketli d\u00f6nemlerinden biri olarak ba\u015flad\u0131\u011f\u0131n\u0131 belirterek, “Bu y\u0131l hareketlili\u011fi art\u0131ran \u00f6nemli unsurlardan biri, bayram haz\u0131rl\u0131klar\u0131 ile tatil planlar\u0131n\u0131n ayn\u0131 d\u00f6nemde yo\u011funla\u015fmas\u0131 oldu.” dedi.<\/p>\n\n\n\n
T\u00fcketicilerin yaln\u0131zca bayram ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamakla kalmay\u0131p ayn\u0131 zamanda seyahat planlamalar\u0131n\u0131, hediye al\u0131\u015fveri\u015flerini ve yaz sezonuna y\u00f6nelik ihtiya\u00e7lar\u0131n\u0131 da ayn\u0131 s\u00fcre\u00e7 i\u00e7erisinde y\u00f6netti\u011fini s\u00f6yleyen \u00c7eviko\u011flu, bu durumun al\u0131\u015fveri\u015f davran\u0131\u015flar\u0131nda daha geni\u015f bir kategori \u00e7e\u015fitlili\u011fini beraberinde getirdi\u011fini dile getirdi.<\/p>\n\n\n\n
\u00c7eviko\u011flu, \u00f6zellikle t\u00fcketicilerin al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131nda son y\u0131llarda \u00f6nemli bir de\u011fi\u015fim g\u00f6rd\u00fcklerini kaydederek, “Art\u0131k kullan\u0131c\u0131lar yaln\u0131zca fiyat avantaj\u0131 nedeniyle de\u011fil h\u0131z, kolayl\u0131k, \u00fcr\u00fcn \u00e7e\u015fitlili\u011fi ve zaman tasarrufu gibi nedenlerle de e-ticareti tercih ediyor. Mobil uygulama kullan\u0131m\u0131ndaki art\u0131\u015f, h\u0131zl\u0131 teslimat \u00e7\u00f6z\u00fcmleri, kampanya d\u00f6nemleri ve ki\u015fiselle\u015ftirilmi\u015f al\u0131\u015fveri\u015f deneyimleri de bu s\u00fcreci destekliyor.” diye konu\u015ftu.<\/p>\n\n\n\n
Bu y\u0131l bayram al\u0131\u015fveri\u015flerinde \u00f6zellikle do\u011frudan bayram haz\u0131rl\u0131klar\u0131yla ili\u015fkili \u00fcr\u00fcnlerin \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 s\u00f6yleyen \u00c7eviko\u011flu, \u015fu ifadeleri kulland\u0131:<\/p>\n\n\n\n
“Mutfakta i\u015flevsellik sa\u011flayan \u00fcr\u00fcnlere y\u00f6nelik talepte belirgin bir art\u0131\u015f s\u00f6z konusu. Derin dondurucular, k\u0131yma makineleri, b\u0131\u00e7ak setleri, d\u00fcd\u00fckl\u00fc tencereler, saklama \u00fcr\u00fcnleri ve \u00e7e\u015fitli mutfak ekipmanlar\u0131 yo\u011fun talep g\u00f6ren \u00fcr\u00fcnler aras\u0131nda yer al\u0131yor. Bu nedenle \u00f6zellikle k\u00fc\u00e7\u00fck ev aletleri kategorisi, d\u00f6nemsel ihtiya\u00e7lar\u0131n etkisiyle \u00f6ne \u00e7\u0131kan alanlardan biri haline geldi. Di\u011fer taraftan bayram k\u00fclt\u00fcr\u00fcn\u00fcn \u00f6nemli unsurlar\u0131ndan biri olan ziyaretle\u015fme ve hediyele\u015fme al\u0131\u015fkanl\u0131klar\u0131 al\u0131\u015fveri\u015f tercihlerini \u015fekillendiriyor. \u015eekerleme, \u00e7ikolata, kahve \u00e7e\u015fitleri, ikraml\u0131k \u00fcr\u00fcnler ve hediye setleri yo\u011fun ilgi g\u00f6r\u00fcyor.”<\/p>\n\n\n\n
\u00c7eviko\u011flu, moda taraf\u0131nda geleneksel bayram al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131n\u0131n etkisini s\u00fcrd\u00fcrd\u00fc\u011f\u00fcn\u00fc belirterek, \u00f6zellikle \u00e7ocuk giyimi, aile al\u0131\u015fveri\u015fleri, ayakkab\u0131 ve aksesuar kategorilerinin yo\u011fun talep g\u00f6rd\u00fc\u011f\u00fcn\u00fc aktard\u0131.<\/p>\n\n\n\n
Yaz sezonunun yakla\u015fmas\u0131yla birlikte tatil giyimi, plaj \u00fcr\u00fcnleri ve seyahat odakl\u0131 \u00fcr\u00fcnlerdeki hareketlili\u011fe dikkati \u00e7eken \u00c7eviko\u011flu, “Elektronik kategorisinde t\u00fcketicilerin g\u00fcnl\u00fck ya\u015fam\u0131 kolayla\u015ft\u0131ran ki\u015fisel teknolojik \u00fcr\u00fcnler ve ev kullan\u0131m\u0131na y\u00f6nelik cihazlara y\u00f6neldi\u011fini g\u00f6zlemliyoruz. Genel olarak t\u00fcketicilerin art\u0131k tek bir ihtiyaca y\u00f6nelik de\u011fil, farkl\u0131 ihtiya\u00e7lar\u0131n\u0131 ayn\u0131 al\u0131\u015fveri\u015f deneyimi i\u00e7erisinde kar\u015f\u0131lamaya y\u00f6neldi\u011fini g\u00f6r\u00fcyoruz. Bu durum hem \u00fcr\u00fcn \u00e7e\u015fitlili\u011fini hem de sepet b\u00fcy\u00fckl\u00fcklerini art\u0131ran \u00f6nemli unsurlar aras\u0131nda yer al\u0131yor.” de\u011ferlendirmesini yapt\u0131.<\/p>\n\n\n\n
ET\u0130D Ba\u015fkan\u0131 \u00c7eviko\u011flu, ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine k\u0131yasla hem sipari\u015f adetlerinde hem de sepet b\u00fcy\u00fckl\u00fc\u011f\u00fcnde art\u0131\u015f beklendi\u011fini belirterek, bunun temel nedenlerinden birinin t\u00fcketicilerin ihtiya\u00e7lar\u0131n\u0131 daha b\u00fct\u00fcnc\u00fcl \u015fekilde kar\u015f\u0131lamas\u0131 oldu\u011funu dile getirdi.<\/p>\n\n\n\n
\u00d6nceden t\u00fcketicinin belirli bir ihtiya\u00e7 i\u00e7in al\u0131\u015fveri\u015f yaparken bug\u00fcn ayn\u0131 sipari\u015f i\u00e7erisinde hem bayram haz\u0131rl\u0131klar\u0131n\u0131 hem ki\u015fisel ihtiya\u00e7lar\u0131n\u0131 hem de hediye al\u0131\u015fveri\u015flerini tamamlayabildi\u011fini s\u00f6yleyen \u00c7eviko\u011flu, s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc:<\/p>\n\n\n\n
“Bu durum do\u011fal olarak sepet b\u00fcy\u00fckl\u00fcklerini art\u0131r\u0131yor. Bayrama yak\u0131n d\u00f6nemde ortalama sepet b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn 3-5 bin lira band\u0131nda \u015fekillenmesini bekliyoruz. Baz\u0131 kategorilerde bunun daha \u00fczerine \u00e7\u0131k\u0131lmas\u0131 m\u00fcmk\u00fcn. \u00d6zellikle elektronik \u00fcr\u00fcnler, beyaz e\u015fya ve y\u00fcksek fiyatl\u0131 k\u00fc\u00e7\u00fck ev aletlerinin tercih edildi\u011fi al\u0131\u015fveri\u015flerde sepet tutarlar\u0131n\u0131n daha y\u00fcksek seviyelere ula\u015fabildi\u011fini g\u00f6r\u00fcyoruz. May\u0131s ay\u0131nda T\u00fcrkiye genelinde yakla\u015f\u0131k 400 milyar lira seviyesinde e-ticaret hacmi olu\u015fmas\u0131n\u0131 bekliyoruz. Bayram al\u0131\u015fveri\u015fleri, tatil planlamalar\u0131, hediyele\u015fme ve kampanya d\u00f6nemlerinin ayn\u0131 s\u00fcre\u00e7te birle\u015fmesi bu b\u00fcy\u00fcmenin temel nedenleri aras\u0131nda yer al\u0131yor. Bunun yan\u0131nda u\u00e7ak bileti, otel rezervasyonu ve ara\u00e7 kiralama gibi dijital hizmetler de e-ticaret ekosistemine \u00f6nemli katk\u0131 sa\u011fl\u0131yor. Bayram d\u00f6nemleri art\u0131k yaln\u0131zca perakende al\u0131\u015fveri\u015fi de\u011fil, dijital hizmetleri de kapsayan \u00e7ok daha geni\u015f bir ekonomik hareketlilik olu\u015fturuyor.”<\/p>\n","protected":false},"excerpt":{"rendered":"
Kurban Bayram\u0131’na say\u0131l\u0131 g\u00fcnler kala hem bayram haz\u0131rl\u0131klar\u0131 hem de tatil planlar\u0131n\u0131n etkisiyle e-ticarette hareketlilik<\/p>\n","protected":false},"author":1,"featured_media":2071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_rtcl_gb_attr":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-2070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/turkiyemhaber.com\/index.php?rest_route=\/wp\/v2\/posts\/2070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/turkiyemhaber.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/turkiyemhaber.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/turkiyemhaber.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/turkiyemhaber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2070"}],"version-history":[{"count":1,"href":"https:\/\/turkiyemhaber.com\/index.php?rest_route=\/wp\/v2\/posts\/2070\/revisions"}],"predecessor-version":[{"id":2072,"href":"https:\/\/turkiyemhaber.com\/index.php?rest_route=\/wp\/v2\/posts\/2070\/revisions\/2072"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/turkiyemhaber.com\/index.php?rest_route=\/wp\/v2\/media\/2071"}],"wp:attachment":[{"href":"https:\/\/turkiyemhaber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/turkiyemhaber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/turkiyemhaber.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}